Belinda Lei
I am a creative, detail-oriented, and strategic thinker looking to leverage my background in software engineering, business, and global affairs to help businesses scale in our rapidly changing world. Yale School of Management MBA & Bachelor of Science from the Georgetown School of Foreign Service. Founding Board Member of Act To Change, a non-profit fighting bullying within the Asian American and Pacific Islander community.
Check out my satirical young adult novel, Not THAT Rich, at notthatrich.com
Skills
- Mandarin Chinese: speaking (fluent); reading and writing (proficient)
- Skilled in Google Analytics and AdWords (certified)
Portfolio
A React Native AI chatbot to assist students with crafting college essays Click Here to View the Demo Click Here to View the Code
A bubble tea and corgi inspired Rails game Click Here to View the Demo Click Here to View the Code
A Rails app that allows users to adopt cats and dogs Click Here to View the Demo Click Here to View the Code
Experience
Product Manager II
- Revamping UX with innovative tools (e.g., Copilot) and streamlined build-measure-learn cycles for Azure Portal's Modern Foundations team, under Cloud and AI, to elevate both developer and customer experiences
Product Management MBA Intern, Azure Core
- Identified and prioritized 5 mission-critical cloud customers across 16 interviews with cross-division product and engineering teams to assist in the migration of a legacy system for building enterprise data lakes on Azure
- Leveraged data visualization and analysis and internal and external research to deliver a white paper identifying 29 SaaS partners for the Azure storage team and targeted areas of improvement for SaaS partner relationships
Product Manager
- Leading 15+ onshore and offshore developers across 11 registration flows spanning web, iOS, and Android that impact 15.6M+ new digital users annually
- Revamping agile processes to achieve 100% sprint delivery through backlog, roadmap, and product lifecycle management
- Partnering with design, governance, and 4 product teams to execute Citi Wealth and Google Plex roadmap over 6 sprints
Software Engineer
- Developed foundation for Citi’s newly created SEO and Performance team by writing user stories, providing extensive technical documentation, and onboarding training to 10 new developers
- Spearheaded the creation of an automated performance metric visualization dashboard that scrapes data from 50+ pages and captures load performance, change over time, and statistical significance to assist senior leadership in identifying customer journey pain points
- Utilized Angular to enhance the performance of over 35 Citi pages across three enterprise codebases, leading to an improvement of 25% in speed performance
- Assisted in the launch of Citi homepage redesign in collaboration with Digital Marketing, Business Development, and Engineering senior level team
Associate Consultant
- Evaluated 640 investment deals and identified 295 of those deals to fall into 12 priority market segments for large nonprofit to consolidate and refine its social impact investing efforts
- Conducted due diligence, including market sizing and assessing competitor dynamics, on the corporate IT and early childhood subscription box market for leading global education providers in the adult learning and childhood education space, respectively
- Interviewed 30+ teachers, market experts, entrepreneurs, and corporate leaders to date to understand clients' target customer and industry trend viewpoints
- Analyzed data file containing 500+ datasets to assess metropolitan statistical area growth and future post-secondary institution opportunities and challenges
- Assisted in the design, implementation, and analysis of a survey to 25,000+ IT professionals to understand current corporate IT training preferences and customer insights
Marketing Intern
- Generated over 150+ new prospective customers for an innovative B2B SaaS technology start-up by initiating marketing campaigns and communications projects such as copywriting, email campaigns, and competitive analysis
- Supervised custom branding, strategized and prepared content, and collaborated with business development and client success teams for 4 private events with up to 300+ corporate attendees; increased attendance by 300%
- Led a 10% increase in Q3 lead generation by directing, executing and refining direct mail campaign including designing, ordering, and distributing creative merchandise to 100+ prospective and existing clients
Senior Intern
- Planned, marketed, and coordinated the White House Summit on Asian Americans and Pacific Islanders (AAPIs) setting a new attendance record of 2000+ participants; facilitated with planning 5 large scale White House events
- Assisted with interviewing, recruiting, and ongoing mentorship of 10 summer interns as longest tenured intern for prestigious White House Executive Branch internship program with a 7% acceptance rate
- Analyzed and consolidated 1,800+ data sets for launch of first government data portal on AAPIs, serving as academic resource for federal agencies and policymakers to address disparities within the AAPI community
Education and Civil Rights Intern
- Executed over 20 AAPI Bullying Prevention Listening Sessions with up to 120 participants per session; monitored and managed a communication network of over 500 agency contacts from 30 locations nationwide
- Spearheaded creation of AAPI Bullying Task Force Report, a 29-page report documenting findings, resources, and recommendations to advocate for bullying awareness and prevention
Education
Yale School of Management
- Research Assistant for Cases in Commercial Real Estate
- Research Associate at Yale Program on Entrepreneurship
- Deloitte Net Impact Case Competition Best Presentation Recipient
- Leader: Retail Club
- Active Club Member: Marketing, Technology, Consulting
Georgetown University
GPA: 3.8/4.0
- National University of Singapore, Fall 2015 semester long student exchange program
- Minzu University, Summer 2014 ACC intensive Chinese language and culture program
- Co-Chair of Professional Development Initiative; Director of North American Invitational Model United Nations; Secretary for Asian American Student Association; Academic Programming Committee Staffer; Journalist for The Caravel
Interests
In my spare time, I dedicate my focus to Act To Change, a nonprofit working to address bullying, including in the Asian American and Pacific Islander (AAPI) community, as the Managing Director.
I'm also passionate about education, specifically, college attainment. While in Boston, I was a Minds Matter mentor and currently devote much of my headspace to analyzing how technology can further support the educational and personal development of students.