Belinda Lei

Senior Product Manager

Creating end-to-end experience strategy for Azure Portal with the Growth & Modern Foundations team. Driving user activation and engagement by defining success metrics, launching AI-powered features, and aligning engineering, design, and research.

Product Manager II

• Led AI-driven product development by orchestrating the Copilot sidecar rollout, working across six cross-functional divisions to drive 34.8K MAU in Azure Portal.
• Launched AI Foundry Hub, a central entry point for AI services, surfacing actionable insights from large datasets; achieved 60K+ views in week one and cut navigation-to-task time by 30%
• Directed Global Hackathon 2024 and internal intelligence hackathon, receiving two Honorable Mentions for AI-driven innovations selected among 16K+ submissions.
• Spearheaded A/B testing programs and iterative experiments to refine user engagement strategies, improving adoption rates of AI-powered features.

Managing Director

• Managed the only nonprofit dedicated to ending bullying among Asian American and Pacific Islander youth, leveraging education, public health, and civil rights partnerships.
• Headed the launch of eight strategic programs, including United We Stand, supported by a dozen cities and 200+ partner organizations as well as leaders across education, business, and politics.
• Raised 500K+ from corporate and individual sponsors and expanded the organization’s reach by 500 percent.

Product Management MBA Intern, Azure Core

• Identified and prioritized 5 mission-critical cloud customers across 16 interviews with cross-division product and engineering teams to assist in the migration of a legacy system for building enterprise data lakes on Azure.
• Leveraged data visualization and analysis and internal and external research to deliver a white paper identifying 29 SaaS partners for the Azure Storage team and targeted areas of improvement for SaaS partner relationships.

Product Manager

• Leading 15+ onshore and offshore developers across 11 registration flows spanning web, iOS, and Android that impact 15.6M+ new digital users annually.
• Revamping agile processes to achieve 100% sprint delivery through backlog, roadmap, and product lifecycle management.
• Partnering with design, governance, and 4 product teams to execute Citi Wealth and Google Plex roadmap over 6 sprints.

Software Engineer

• Developed foundation for Citi’s newly created SEO and Performance team by writing user stories, providing extensive technical documentation, and onboarding training to 10 new developers.
• Spearheaded the creation of an automated performance metric visualization dashboard that scrapes data from 50+ pages and captures load performance, change over time, and statistical significance to assist senior leadership in identifying customer journey pain points.
• Utilized Angular to enhance the performance of over 35 Citi pages across three enterprise codebases, leading to an improvement of 25% in speed performance.
• Assisted in the launch of Citi homepage redesign in collaboration with Digital Marketing, Business Development, and Engineering senior level team.

Associate Consultant

• Evaluated 640 investment deals and identified 295 of those deals to fall into 12 priority market segments for large nonprofit to consolidate and refine its social impact investing efforts.
• Conducted due diligence, including market sizing and assessing competitor dynamics, on the corporate IT and early childhood subscription box market for leading global education providers in the adult learning and childhood education space, respectively.
• Interviewed 30+ teachers, market experts, entrepreneurs, and corporate leaders to date to understand clients' target customer and industry trend viewpoints.
• Analyzed data file containing 500+ datasets to assess metropolitan statistical area growth and future post-secondary institution opportunities and challenges.
• Assisted in the design, implementation, and analysis of a survey to 25,000+ IT professionals to understand current corporate IT training preferences and customer insights.

Marketing Intern

• Generated over 150+ new prospective customers for an innovative B2B SaaS technology start-up by initiating marketing campaigns and communications projects such as copywriting, email campaigns, and competitive analysis.
• Supervised custom branding, strategized and prepared content, and collaborated with business development and client success teams for 4 private events with up to 300+ corporate attendees; increased attendance by 300%.
• Led a 10% increase in Q3 lead generation by directing, executing and refining direct mail campaign including designing, ordering, and distributing creative merchandise to 100+ prospective and existing clients.

Senior Intern

• Planned, marketed, and coordinated the White House Summit on Asian Americans and Pacific Islanders (AAPIs) setting a new attendance record of 2000+ participants; facilitated with planning 5 large scale White House events.
• Assisted with interviewing, recruiting, and ongoing mentorship of 10 summer interns as longest tenured intern for prestigious White House Executive Branch internship program with a 7% acceptance rate.
• Analyzed and consolidated 1,800+ data sets for launch of first government data portal on AAPIs, serving as academic resource for federal agencies and policymakers to address disparities within the AAPI community.